Who We Are
"History has shown us that courage can be contagious and hope can take on a life of its own."
Michelle Obama
Our Story
Sometimes hard work isn't enough.
Let’s face it, starting a business is tough. Especially when you come from a background where the odds are stacked against you. I grew up in inner city Detroit at a time when our support systems were being stripped from our families. Entrepreneurship was my way out.
I started my first company 1999, when I was just 24 years old. I encountered lots of obstacles along the way. My company pivoted many times over the years — and I bumped my head more times than I care to count.
Ultimately, owning a business transformed my family’s economic circumstance. Now, Growmetix® helps other persons of color achieve economic freedom, through entrepreneurship.
Our Journey
We advocate for economic mobility by helping diverse businesses grow.
At Growmetix®, we believe business ownership is an often overlooked means of leaving behind the cycle of poverty in which too many persons of color find themselves.
We are committed to making entrepreneurial success attainable for all people — irrespective of socioeconomic status or background.
We were named a finalist for Gusto's Impact Awards, which recognizes small businesses creating change in the community.
Growmetix® kicked off Luna Launchpad™, a program aimed at helping black womenpreneurs make the leap from side hustle to full time founder.
We were honored to make Charlotte Business Journal's list of Largest Black Owned Companies. A testament to the impact we're making.
We expanded our reach with an office in Portland, Oregon, solidifying our commitment to serving a national network of entrepreneurs.
Since 2020, CEO Nikita Allen has shaped the landscape for emerging businesses through her work with NC IDEA's Black Entrepreneurship Council (BEC).
Since 2018, Growmetix® has served as the facilitation partner for AMP UP! Charlotte, the city's business growth accelerator for minority owned businesses.
Our Differentiators
What sets us apart.
Sometimes hard work alone, isn’t enough. We are uniquely positioned to help underrepresented businesses level the playing field – so you can achieve the success you deserve.
Our clients and program participants learn from trusted advisors who understand your journey through shared lived experiences.
Our team is comprised of credentialed coaches and facilitators with strong community ties and a proven track record of running a successful business in the real world.
We design & deliver tailored content, with relevant images, videos and stories, that speaks directly to the unique experiences of entrepreneurs of color.
Free Video Series
Crush your profit goals with our FREE email crash course.
Take the guesswork out of getting to breakeven.
For lots of growing businesses, it can take years to see more money coming IN than you have going OUT. Cut through the confusion and hit your profit targets faster with our FREE video series.
Our Team
Alone we can do so little, together we can do so much.
Growmetix ® uses a small, but mighty team with deep expertise in our respective disciplines, hands-on experience and strong community ties to deliver impactful experiences for our clients and program participants.
