Who We Are

"History has shown us that courage can be contagious and hope can take on a life of its own."

Michelle Obama

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Our Story

Sometimes hard work isn't enough.

Running a business can be tough—especially when you come from a background where the odds are stacked against you. I grew up in inner-city Detroit at a time when support systems were being stripped from our families. Entrepreneurship was my way out.

Today, Growmetix® helps others achieve economic freedom. We design & deliver coaching and learning experiences that inspire entrepreneurs, community leaders and ecosystem builders to break through barriers to success.

Our Journey

We advocate for economic mobility by helping businesses grow.

At Growmetix®, we are committed to making entrepreneurial success attainable for all people — irrespective of socioeconomic status or background.

We are proud to be a certified MBE, WBE, EDWOSB and WOSB and honored to serve a diverse portfolio of clients who share our commitment to equity, innovation and impact.

2025

We were named a finalist for Gusto's Impact Awards, which recognizes small businesses creating change in the community.

2023 - 2025

We are honored to make Charlotte Business Journal's list of Largest Black Owned Companies — three years in a row!

2024

Growmetix® kicked off Luna Launchpad®, a program that helps womenpreneurs of color make the leap from side hustle to full time founder.

2022

We expanded our reach with an office in Portland, Oregon, solidifying our commitment to serving a national network of entrepreneurs.

2020

Since 2020, CEO Nikita Allen has shaped the landscape for emerging businesses through her work with NC IDEA's Black Entrepreneurship Council (BEC).

2018

Since 2018, Growmetix® has served as the facilitation partner for AMP UP! Charlotte, the city's accelerator program for small businesses.

image of Growmetix Team Members
Our Differentiators

What sets us apart.

We are uniquely positioned to help entrepreneurs and business owners achieve the success they’ve always dreamed of.

Cultural Awareness

Program participants learn from trusted advisors who understand your journey through shared lived experiences.

Expert Guidance

Our team is comprised of credentialed coaches and facilitators with strong community ties and a proven track record of running a successful business in the real world.

Tailored Solutions

We design & deliver tailored content with powerful images, videos, stories and exercises that speak to your unique challenges.

Free Video Series

Crush your profit goals with our FREE email crash course.

Take the guesswork out of getting to breakeven.

For lots of growing businesses, it can take years to see more money coming IN than you have going OUT. Cut through the confusion and hit your targets faster with our FREE video series.

Our Team

Alone we can do so little, together we can do so much.

Growmetix® uses a small, but mighty team with deep expertise in our respective disciplines, hands-on experience and strong community ties to deliver impactful experiences for our clients and program participants.

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Program Delivery

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Operations

Training Facilitation

image of Growmetix Program Facilitator, Maria Ervin

Training Facilitation

image of Growmetix Program Facilitator, Nia McAdoo

Training Facilitation